Bachelor of Business (Sport and Recreation Management) University of South Australia (UniSA)

UniSA is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies. With a specialisation in sport and recreation management you will graduate with the confidence to lead, motivate and manage others, communicate effectively and think strategically.

You will study specialised sport and recreation areas such as recreation planning for local communities and designing leisure programs. You’ll also gain practical skills through site visits and an industry placement.

Careers to consider:

• Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
• Club development officer: growing club presence and profile; implementing new programs and activities; engaging with members of the local community
• Community development coordinator: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
• Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
• Membership services manager: managing existing member relationships; helping drive membership growth; coordinating sales promotions and other retention and sales initiatives
• Sponsorship coordinator: managing and procuring sponsors for events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning
• Sport development officer: promoting participation in sport; working with sporting clubs, local councils and the wider community; ensure people of all ages and ability can access sporting facilities; working with teams and individuals to improve their performance
• Sports marketing coordinator: developing strategies to promote the club/association; identifying market segments for participants, members and spectators
• Sports program officer: coordinating and assisting with the management of sports club activities and facilities; developing programs and activities to help grow athlete participation
• Sport/Recreation facility coordinator: manage sport or recreation facilities in the public or private sector including fitness clubs, aquatic facilities, court facilities and more

What you'll learn:

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics and accounting, business operations, and intelligence.

You can gain valuable insight and career skills while you study specialist areas such as:

• Sports law and governance
• Business development in sport
• Leadership in recreation and sport
• Recreation planning in the urban environment

Alternative Pathways:

There are other pathways you can follow to study this degree, including:

• SAIBT Diploma of Business - if you complete this two year Diploma, you can apply to enter the 2nd year of this degree

Future study opportunities:

Master of Management

International Master of Business Administration