The Digital Marketing ACS program (NWY.29) will enable you to acquire skills in deploying digital marketing strategies to effectively develop, market and increase the online presence of businesses. Upon completion of the program, you will be able to coordinate web marketing and promotional campaigns as well as use analytical tools to monitor consumer behavior and evaluate their expectations.
Through this ACS program, you will be able to master the following skills:
Determine effective digital content marketing strategies
Develop a social media promotion plan based on the objectives of the digital marketing campaign
Develop an advertising plan including paid search (SEM) and the use of various digital advertising platforms
Optimize digital marketing strategies through market analysis and business data
Coordinate the production of audio and video advertising content for the company's digital marketing campaigns
Estimate advertising production project costs, establish performance indicators and calculate return on investment (ROI)
Manage a product or service marketing project, including the deployment of a digital marketing campaign and its strategic budgeting
29 Май 2023
College Universel
290, boulevard Saint-Joseph #200,
GATINEAU,
Quebec (QC),
J8Y 3Y3, Canada
Under the provisions of section 4 of the College Education Regulations concerning the conditions of admission, a person who has received instruction considered sufficient by the college and meets any of the following conditions may be admitted to a program of studies leading to an Attestation of College Studies (ACS/AEC):
[1] The person has interrupted his or her full-time studies or pursued full-time postsecondary studies for at least 2 consecutive terms or 1 school year;
[2] The person is covered by an agreement entered into between the college and an employer or by a government program of studies;
[3] The person has interrupted his or her full-time studies for one term and pursued full-time postsecondary studies for one term; or
[4] The person holds a Diploma of Vocational Studies (DVS/DEP).
The Collège Universel recognizes as training deemed sufficient:
a person holding a secondary school diploma, or the equivalent issued by a school board; Or
the person with extensive professional experience related to the field of specialization of the program; Or
the person with relevant training related to the program's field of specialization.
