Advanced Wine and Beverage Business Management Program (Postgraduate) (H414)




Что я буду изучать?


Advanced Wine and Beverage Business Management is a one-year, three-semester postgraduate program developed for hospitality diploma and degree graduates, and industry professionals seeking an advanced level of learning focused on all aspects of the wine, spirit and beer business.

In our state-of-the-art tasting labs, students will explore and experience global beverages and their relationship to business, cuisine, culture and lifestyle.

This program will provide you with an advanced level of knowledge in beer, wine, spirits and mixology, and also teach you essential business skills such as financial management, organizational behaviour and strategic marketing – all vital to succeed in today’s competitive marketplace.

Successful graduates will earn three additional certifications: Wine & Spirit Education Trust® (WSET®) Levels 2 and Prud’homme Beer Certification® Levels 1 & 2.

These certifications are built into the program curriculum, allowing students to earn additional credentials as well as their Ontario College Graduate Certificate.

Our curriculum prepares you to be industry-ready for the most demanding beverage positions with product knowledge, experiential learning and business acumen.

Your Field Education Options

This program provides a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed work experience opportunities, which they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

Program Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Manage different departments within food & beverage centred or sales environment using product knowledge, menu development and business acumen skills.
  • Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations consumer behaviour in the wine industry.
  • Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry.
  • Manage and control different aspects of wine-related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems, pricing structures in the wine industry, using analytical and synthesis skills.
  • Implement and develop leadership and human resources skills required in the beverage business that include recruitment, motivational strategies, resolution of labour relations issues and the management of related challenges and responsibilities including culturally sensitive material.
  • Use current and relevant business strategies to facilitate a sustainable hospitality entity.

Your Career

This program will provide you with advanced professional knowledge of beverages matched with essential business, management and communication skills that prepare you for an abundance of exciting opportunities in Toronto and across the globe.

Depending on experience and areas of interest, graduates can pursue rewarding hospitality careers as:

  • Beverage directors
  • Sales agents
  • Territory managers
  • Product consultants
  • Brand ambassadors
  • Wine stewards/cellar masters
  • Wine country tour guides
  • Specialty retail operations
  • Portfolio managers
  • Merchandising/inventory coordinators

На каком факультете я буду учиться?

Centre for Hospitality and Culinary Arts

Варианты обучения

Очная (3 семестров)

CAD$27,954.00 (1,997,142 руб) за 1 год
Amounts listed are the estimated total of tuition, materials, student service and ancillary fees for the three semesters of programs starting in Fall 2023.

*Это примерная цена, проверьте ее в вузе

Начало обучения

Предполагаемое начало: Сентябрь 2023


St. James Campus

200 King Street East,


Ontario (ON),

M5A 3W8, Canada

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

In order to be admitted into the program of your choice you must have graduated from a university or college. George Brown English for Academic (EAP) Program - Level 9 ; IELTS (Academic) - 6.5, minimum 6.0 in each skill band; TOEFL - 88 (online) minimum 22 in each skill band; MELAB - 85; PTE (Academic) - 60, overall minimum 55 in each skill band; CAEL - 70 overall (writing 60); 176 or more (with no individual skill below 169).

Для иностранных студентов

A Diploma or Bachelor's degree in Food and Beverage Management, Hotel Management, Tourism and Hospitality Management, Special Event Management, or a related area.

Applicants who do not have the required academic credentials but are current industry professionals with a minimum one year of industry experience and a strong understanding of industry standards will be selected through an interview at the School of Hospitality and Tourism Management (resume required).

Applicants with transcripts from an institution where the language of instruction is not English may meet English language proficiency requirements with one of the following proofs of language proficiency.

  • George Brown English for Academic (EAP) Program - Level 9
  • IELTS (Academic) - 6.5, minimum 6.0 in each skill band
  • TOEFL - 88 (online) minimum 22 in each skill band
  • MELAB – 85
  • PTE (Academic) - 60, overall minimum; 55 in each skill band
  • CAEL - 70 overall (writing 60)
  • Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency) - 176 or more (with no individual skill below 169)


O George Brown College

George Brown College – это разнообразное и гостеприимное учебное заведение в самом сердце Торонто, крупнейшего города Канады.

  • более 24,000 выпускников вуза занимают руководящие должности
  • George Brown College предлагает более 170 учебных программ
  • 84% выпускников устраиваются на работу в течение 6 месяцев
  • 98% программ вуза включают в себя практическое обучение

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