Что я буду изучать?

Centennial College's Marketing - Corporate Account Management program prepares you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), government and institutional marketplaces.

In this graduate certificate business program, you learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills specifically in:

  • Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours
  • Developing and improving verbal and written communication skills
  • Selling and presentation skills – storytelling and practical methodologies
  • Use of analytics and Customer Relationship Management (CRM) tools
  • Business and financial literacy to create compelling customer value propositions
  • Engaging buyers and influencers through digital content and marketing
  • Identifying diverse working environments and adapting communication styles to ensure clarity and effectiveness of communications with buyers
  • Understanding negotiations from the buyer’s perspective
  • Purpose Driven Leadership – understanding your motivations and next career steps

If you are goal oriented, organized, inquisitive and persistent with above average communication skills, consider a career in Marketing: Corporate Account Management.

Program Highlights

Thanks to the Corporate Account Management program's hands-on training in Sales force automation software, you will be able to make a smooth transition into the workplace.
The Business School professors have extensive experience in sales and account management in the business-to-business settings.
Small class environments allow you to interact with faculty members and your fellow peers.
Learn to thrive under pressure and develop excellent interpersonal, listening and oral communication skills.

Articulation Agreements

Start with a graduate certificate, and continue to a master of business administration through our degree completion partnership. Successful graduates of this program may choose to continue with courses leading to a graduate degree.

Career Outlook

  • Account Manager
  • Account Executive
  • Sales Coordinator
  • Sales Representative (Inside
  • Outside
  • Commercial)
  • Business Development Representative
  • Financial Services Representative
  • Territory Sales Representative

Areas of Employment

  • Medical and dental technology firms
  • Hardware and software sales
  • Pharmaceutical companies
  • Packaged goods companies
  • Mid-to-large sized business-to-business (B2B) organizations with their own sales force

На каком факультете я буду учиться?

School of Business

Варианты обучения

Очная (1 год)

Цена
CAD$15,385.50 (907,164 руб) за 1 год
Ancillary Fees - CAN $1,904.41

*Это примерная цена, проверьте ее в вузе

Начало обучения

10 Январь 2022, 6 Сентябрь 2022

Где

Progress Campus

941 Progress Avenue,

TORONTO,

Ontario (ON),

M1G 3T8, Canada

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

Students must have a university degree or three-year college diploma. For some graduate certificate or fast-track programs, we will consider applicants who have a partial degree (minimum two years) or a two-year college diploma and who have a minimum of two years of work experience related to the program of study. English Language Requirements: TOEFL score of 580 (paper-based) or TOEFL (computer-based) 88+ (with no test below 22); IELTS (Academic) score of 6.5+ (with no single test score below 6.0); CAEL with an overall band score of 70; writing score 60, or MELAB score of 82, or Pearson Test of English (Academic) score of 60 plus, or ITEP (International Test of English Proficiency) score of 4.1 plus.

Для иностранных студентов

  • University degree or a three-year college diploma in any discipline from a recognized institution
  • We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years work experience relevant to the program

English Language Requirements:

  • TOEFL score of 580 (paper-based) or TOEFL (computer-based) 88+ (with no test below 22)
  • IELTS (Academic) score of 6.5+ (with no single test score below 6.0)
  • CAEL with an overall band score of 70; writing score 60, or
  • MELAB score of 82, or
  • Pearson Test of English (Academic) score of 60 plus, or
  • ITEP ( International Test of English Proficiency) score of 4.1 plus

Требования к IELTS могут отличаться в зависимости от выбранного курса

ДОБАВИТЬ В ШОРТ-ЛИСТ

O Centennial College

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