Что я буду изучать?

Things you'll learn to do

  • Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.
  • Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.
  • Write marketing and communications plans.

Co-op experience

Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career-and help you land a great job.

Mobile computing gives flexibility

Working online is an essential skill in the workplace, and an integral part of our program. A laptop computer is mandatory. During the program, you'll use the computer to collaborate with your classmates on various assignments. In our online environment, you'll also have 24/7 access to class materials and notes and communicate with other students and your professors in our online chat room.

Career Opportunities

As a graduate of Sheridan's Marketing Management program, you'll be primed for today's job market and be ready to begin work. In just one year, you'll gain real skills you can put to use right away.

Here are some jobs you might find:

  • Social Media Coordinator
  • Digital Marketing Coordinator
  • Search Engine Marketing Coordinator
  • Advertising and Promotions Planner
  • Advertising Account Coordinator
  • Assistant Product Manager

Learning Outcomes

  • Establish a professional presence online incorporating the key disciplines of social media, search engine optimization, analytics, online navigation and user experience in order to drive traffic to an organization's website.
  • Employ digital tools to analyze the effectiveness of a marketing campaign.
  • Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
  • Write a business plan for an entrepreneurial start-up venture.
  • Develop pricing strategies that take into account perceived value, competitive pressures and corporate objectives.
  • Develop strategies for the efficient distribution of products and services.
  • Apply the principles of business ethics and corporate social responsibility.
  • Determine strategies for developing new products and services that are consistent with evolving market needs.
  • Evaluate the viability of marketing a product or service in an international market or markets.
  • Evaluate results of marketing activities using criteria related to budgeted sales, costs and profits.
  • Prepare and deliver a sales presentation.
  • Communicate marketing information persuasively and accurately in oral, written and graphic formats.

На каком факультете я буду учиться?

Pilon School of Business

Варианты обучения

Очная (1 год)

Цена
CAD$19,676.00 (1,160,142 руб) за 1 год
The fees shown here are for the 2021-2022 academic year, and are subject to change.
Начало обучения

4 Январь 2022

Где

Hazel McCallion Campus

4180 Duke of York Blvd,

MISSISSAUGA,

Ontario (ON),

L5B 0G5, Canada

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

Applicants to our Ontario College Graduate Certificate programs are typically required to have a postsecondary diploma or degree. English language Requirements: TOEFL (Test of English as a Foreign Language): 88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based; IELTS (International English Language Testing System) Academic Module: 6.5 – Overall Band Score with no Band below 6.0; PTE A (Pearson Test of English Academic): 60 – Overall Minimum Score (57L,W,S,R); FCE (Cambridge English: First): 176 – Cambridge English Scale or FCE A; CAE (Cambridge English: Advanced): 180 – Cambridge English Scale or CAE C; CPE (Cambridge English: Proficiency): 200 – Cambridge English Scale or CPE C; Sheridan EAP (English for Academic Purposes): 75%; Sheridan EPA (English Proficiency Assessment): 4.5 – Listening Band; 4.5 – Reading Combined Band; CLB 8 – Writing.

Для иностранных студентов

Applicants must hold postsecondary diploma or degree; and/or demonstrated competence through related work and/or educational experience.

English-language proficiency testing:

TOEFL (Test of English as a Foreign Language): 88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based

IELTS (International English Language Testing System) Academic Module: 6.5 – Overall Band Score with no Band below 6.0

PTE A (Pearson Test of English Academic): 60 – Overall Minimum Score (57L,W,S,R)

FCE (Cambridge English: First): 176 – Cambridge English Scale or FCE A

CAE (Cambridge English: Advanced): 180 – Cambridge English Scale or CAE C

CPE (Cambridge English: Proficiency): 200 – Cambridge English Scale or CPE C

Sheridan EAP (English for Academic Purposes): 75%

Sheridan EPA (English Proficiency Assessment): 4.5 – Listening Band, 4.5 – Reading Combined Band, CLB 8 - Writing

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