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Что я буду изучать?

Public relations and event management professionals are increasingly in demand as employers recognize the value of effective communications. A career in PR and event management is never dull! From one day to the next you could be pitching a story, staging a news conference, organizing an event or managing crisis communications.

Find your career

People come to PR and event management from different backgrounds — from journalism and sociology to fitness and the non-profit sector. In just eight months, you’ll develop skills that will make you an asset in any industry:

  • Graduates find dynamic opportunities working for government, hospitals, schools, businesses, advocacy groups and nongovernmental organizations (NGOs), as well as public relations firms.
  • You could work as a PR specialist, event manager, fundraiser, media relations specialist, public affairs expert, publicist, or campaign manager.
  • Many jobs offer extensive opportunities for travel.
  • Entry-level jobs include producing digital media packages, media monitoring, organizing interviews and news conferences, creating visual presentations and planning special events.
  • Average entry-level salaries for Ontario graduates range from $35,000 to $39,999* and vary depending on the sector and location. Many graduates in urban centers earn more than $100,000.
  • Public Relations students automatically obtain student membership in both the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).

Experiential learning

No textbooks! Students enjoy a combination of project-based learning and hands-on experience that goes beyond the classroom. In this intensive, eight-month program you will:

  • Learn from guest speakers in the industry.
  • Develop a solid portfolio of relevant workplace skills.
  • Participate in a speed-mentoring event and micro-networking session.
  • Meet with industry professionals and PR agencies in Toronto.
  • Stage a mock disaster during Crisis Communications Week.
  • Plan and host special events such as concerts and wine tastings in neighboring Prince Edward County.
  • Write clear, targeted communications materials that deliver your message persuasively.
  • Build relationships with media and stakeholders, plan special events, market for corporate and non-profit, deliver compelling presentations, prepare for media interviews and handle crisis situations.
  • Use new media, social media and graphics creation to promote your message.

Finish your studies with a four-week field placement, applying your learning on the job. Our students have completed placements with:

  • Government agencies
  • Toronto International Film Festival
  • Toronto Argonauts football team
  • Canadian Wildlife Federation
  • World Vision Canada

На каком факультете я буду учиться?

Loyalist College

Варианты обучения

Очная (1 год)

CAD$14,332.50 (877,099 руб) за 1 год
Начало обучения

8 Сентябрь 2021


Loyalist College

376 Wallbridge-Loyalist road,


Ontario (ON),

K8N 5B9, Canada

Вступительные требования

Для иностранных студентов

Required academic preparation

  • A diploma or degree from a recognized college or university.
  • Applicants with significant related work experience will be considered for entry based on a review of their demonstrated competencies and academic credentials.
  • Computer literacy as it relates to online communication.

English language requirements

TOEFL: (Test of English as a Foreign Language): 560 (paper-based test); 84 (IBT internet-based test) with minimums of 21

IELTS (International English Language Test Service): 6.5 overall with no bands less than 6.0 in each section

CAEL (Canadian Academic English Language Assessment): Overall band of 70 and Writing 60