Что я буду изучать?

Sheridan emphasizes the creative, critical and strategic skills prized by employers in corporate communications and public relations.

Making statements that matter

Can corporate communications be considered an art form? That's how Sheridan approaches the subject. It's a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. You'll be working for real-world clients, not just doing classroom exercises.

Fast-track to employment

It takes just eight months to earn a Public Relations – Corporate Communications graduate certificate from Sheridan. You'll build a portfolio, get real-world experience and master both practical and theoretical aspects of business communications. You'll spend the last five weeks of the program in an onsite job placement, working with professionals.

Career Opportunities

Our recent graduates work in such industries as: health care, education, pharmaceuticals, technology, financial services, manufacturing, retail, and visual and performing arts.

Sample Job Titles

  • Public Relations Specialist
  • Media Relations Officer
  • Internal Communications Coordinator
  • Social Media Coordinator
  • Senior Writer
  • Event Planner
  • Account Manager
  • Press Agent

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
  • Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
  • Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
  • Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
  • Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  • Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.
  • Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.

На каком факультете я буду учиться?

Faculty of Animation, Arts and Design

Варианты обучения

Очная (1 год)

Цена
CAD$21,797.00 (1,285,200 руб) за 1 год
The fees shown here are for the 2021-2022 academic year, and are subject to change.
Начало обучения

Сентябрь 2022

Где

Trafalgar Road Campus

1430 Trafalgar Road,

OAKVILLE,

Ontario (ON),

L6H 2L1, Canada

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

Applicants to our Ontario College Graduate Certificate programs are typically required to have a postsecondary diploma or degree. English language Requirements: TOEFL (Test of English as a Foreign Language): 88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based; IELTS (International English Language Testing System) Academic Module: 6.5 – Overall Band Score with no Band below 6.0; PTE A (Pearson Test of English Academic): 60 – Overall Minimum Score (57L,W,S,R); FCE (Cambridge English: First): 176 – Cambridge English Scale or FCE A; CAE (Cambridge English: Advanced): 180 – Cambridge English Scale or CAE C; CPE (Cambridge English: Proficiency): 200 – Cambridge English Scale or CPE C; Sheridan EAP (English for Academic Purposes): 75%; Sheridan EPA (English Proficiency Assessment): 4.5 – Listening Band; 4.5 – Reading Combined Band; CLB 8 – Writing.

Для иностранных студентов

Applicants must hold postsecondary diploma or degree; and/or previous work and/or educational experience in the communications field.

English-language proficiency testing:

TOEFL (Test of English as a Foreign Language): 88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based

IELTS (International English Language Testing System) Academic Module: 6.5 – Overall Band Score with no Band below 6.0

PTE A (Pearson Test of English Academic): 60 – Overall Minimum Score (57L,W,S,R)

FCE (Cambridge English: First): 176 – Cambridge English Scale or FCE A

CAE (Cambridge English: Advanced): 180 – Cambridge English Scale or CAE C

CPE (Cambridge English: Proficiency): 200 – Cambridge English Scale or CPE C

Sheridan EAP (English for Academic Purposes): 75%

Sheridan EPA (English Proficiency Assessment): 4.5 – Listening Band, 4.5 – Reading Combined Band, CLB 8 - Writing

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