Что я буду изучать?

Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.

Outcomes

  • Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
  • Understand how to position products and services, segment markets and identify target market opportunities;
  • Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
  • Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
  • Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
  • Learn effective pricing and placement strategies;
  • Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
  • Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
  • Examine effective distribution channels and explore ways to build efficiencies and reduce costs.

Career Opportunities

  • Marketing Communications Specialist
  • Marketing Manager
  • Marketing Coordinator
  • Marketing Director
  • Marketing Specialist
  • Marketing Sales
  • Advertising and Marketing Coordinator

На каком факультете я буду учиться?

Professional, Applied and Continuing Education

Варианты обучения

Очная (24 месяцев)

Цена
CAD$12,315.00 (726,120 руб) за 1 год
Year 1: CAN $12,315; Year 2: CAN $12,165

*Это примерная цена, проверьте ее в вузе

Дедлайн для заявки

15 May 2022

Начало обучения

14 Сентябрь 2022

Где

Professional, Applied and Continuing Education

460 Portage Avenue,

2nd floor (Corner of Portage Ave. and Memorial Blv. - Buhler Centre),

Manitoba (MB),

R3C 0E8, Canada

Очная (24 месяцев)

Цена
CAD$12,315.00 (726,120 руб) за 1 год
Year 1: CAN $12,315; Year 2: CAN $12,165

*Это примерная цена, проверьте ее в вузе

Начало обучения

12 Январь 2022

Где

Professional, Applied and Continuing Education

460 Portage Avenue,

2nd floor (Corner of Portage Ave. and Memorial Blv. - Buhler Centre),

Manitoba (MB),

R3C 0E8, Canada

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

International students are required to hold a minimum of an undergraduate degree; IELTS Academic: 6.5; TOEFL (internet-based): 86 or TOEFL My Best Score: 20 on each component; Heartland International English School Advanced 3, Level 6: 80%; International Language Academy of Canada English Language Pathway Program: 3.3; UWinnipeg ELP Academic Level 5: B

Для иностранных студентов

Academic Requirements

  • International students are required to hold a minimum of an undergraduate degree (education related to marketing is preferred).
    • A Higher National Diploma from Nigeria and Ghana are exceptions
  • The Cumulative Grade Point Average (GPA) or Final Percentage on these transcripts will be assessed for eligibility.
  • If a higher degree is attained (post-graduate diploma, Master’s, or PhD) the minimum GPA or Percentage must be attained in all degrees.

Work Experience

Marketing Management Diploma applicants must have a minimum of one year of professional work experience. Work experience related to marketing is preferred.

English Language Requirements

  • IELTS Academic: 6.5
  • TOEFL (internet-based): 86 or TOEFL MyBest Score: 20 on each component
  • Heartland International English School Advanced 3, Level 6: 80%
  • International Language Academy of Canada English Language Pathway Program: 3.3
  • UWinnipeg ELP Academic Level 5: B

ДОБАВИТЬ В ШОРТ-ЛИСТ

O The University of Winnipeg

UWinnipeg отличается академическим превосходством, небольшими учебными группами, работай по охране окружающей среды и разнообразием кампуса.

  • UWinnipeg входит в топ-10 по качеству программ бакалавриата
  • 90% выпускников довольным опытом, полученным в вузе
  • вуз находится в третьем лучшем крупном городе Канады для жизни
  • выпускники UWinnipeg получают разрешение на работу в Канаде

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