Что я буду изучать?

Our MSc in Marketing and Consumer Studies is for students who want to gain expertise in an area that has been, and always will be, critical to achieving success in any market - understanding consumers. You will be equipped with advanced theory based research skills that will prepare you for a career in marketing research, brand management or academia.

You can complete your degree within two years. In the first year, you will complete your course work in small, dynamic classes which allow for collaboration with faculty and your peers. Following your course work, and with the guidance of your advisory committee, you will conduct original research and develop a strong thesis to add to the marketing and consumer behaviour literature.

Research Fields

Consumer Behaviour

Marketing

Career Opportunities:

Continuing on to PhD studies

Marketing research

Brand and marketing management

Advertising and communication

New product/service design

Quality management and control

Applied economics and macro marketing

На каком факультете я буду учиться?

College of Business and Economics

Варианты обучения

Очная (Within two years)

Цена
CAD$13,675.08 (787,282 руб) за 1 год
Начало обучения

Сентябрь 2022

Где

University of Guelph

50 Stone Road East,

Guelph,

Ontario (ON),

N1G 2W1, Canada

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

Applicants must have: Four year Honours degree, or equivalent, Recognized post-secondary institution, Minimum B- average (last two years of full-time equivalent study). International English Language Testing System (Academic) (IELTS) - 6.5, Test of English as a Foreign Language (TOEFL Internet-based test (iBT)) – 89, A minimum score of 21 must be achieved in each of the four categories (listening, speaking, reading, writing), Pearson Test of English Academic (PTE-A) 60, Canadian Academic English Language Test (CAEL) 70, Michigan English Language Assessment Battery (MELAB) 85.

Для иностранных студентов

Applicants must have a 4-year undergraduate degree (or equivalent) with a minimum B+ average in the final two years of study. Applicants should have a background in social sciences with a strong interest in research.

English Language Proficiency

Canadian Academic English Language Test (CAEL) - 70

International English Language Testing System (Academic) (IELTS) - 6.5

Michigan English Language Assessment Battery (MELAB) - 85

Pearson Test of English Academic (PTE-A) Note: A minimum score of 60 must be achieved in each individual component - 60

Test of English as a Foreign Language (TOEFL Internet-based test (iBT)) Note: A minimum score of 21 must be achieved in each of the four categories (listening, speaking, reading, writing) – 89

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