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Что я буду изучать?

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

Program Outcomes

Develop, write, and present clear, targeted integrated marketing communications materials including proposals and client pitches using persuasive advocacy skills.

Develop and contribute to the implementation of integrated marketing communication plans by incorporating knowledge of, and the historical and emerging practices of strategic planning, public relations, marketing, and digital advertising that align with overall organizational goals and mission.

Complete all work in accordance with codes of professional ethics, relevant law, and safety.

Conduct secondary and primary research to support the development of measureable objectives, communication strategies and tactics as well as the identification and description of targeted markets and publics.

Develop project, tactical and operating budgets using tools that evaluate capital investments and analyze cost behavior to meet client needs.

Produce and co-ordinate the production of visually effective print and graphic, digital, and multi-media communications using industry standard technologies.

Write and edit clear, targeted copy for a variety of media channels, including offline and online content, as well as marketing and business applications aligned to organizational objectives and which engage a specific target, adapting language, tone and presentation style to the situation, on deadline.

Graduate Opportunities

Graduates will have the knowledge to work in multiple roles in the marketing and communications sectors by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. These include public relations, marketing communications, internal and external communications, social media managers, consultants and more.

На каком факультете я буду учиться?

School of Business

Варианты обучения

Очная (2 лет)

Цена
CAD$13,000.00 (748,417 руб) за 1 год

*Это примерная цена, проверьте ее в вузе

Начало обучения

Предполагаемое начало: Январь, Май 2022

Где

Conestoga College

Doon (Kitchener) Campus,

299 Doon Valley Drive,

KITCHENER,

Ontario (ON),

N2G 4M4, Canada

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

A two- or three-year diploma or a degree from an accredited college or university. IELTS overall band of 6.5 with no band less than 6.0, TOEFL iBT 88,CAEL 70, no sub-test band score less than 60, PTE Academic 58, Conestoga English Language Test (CELT) Band 6.

Для иностранных студентов

A two or three-year diploma or degree from an accredited college or university.

Applicants with transcripts from institutions where the language of instruction is not English must demonstrate English language proficiency with a minimum test score on one of the following language proficiency tests or equivalent scores from another internationally recognized English language test:

IELTS overall band of 6.5 with no band less than 6.0

TOEFL iBT 88

CAEL 70, no sub-test band score less than 60

PTE Academic 58

Conestoga English Language Test (CELT) Band 6

Требования к IELTS могут отличаться в зависимости от выбранного курса

ДОБАВИТЬ В ШОРТ-ЛИСТ

O Conestoga College

Conestoga College – это один из наиболее быстрорастущих государственных колледжей Канады и прекрасное место для профессионалов и студентов.

  • колледж находится в центре бизнеса и инноваций рядом с Торонто
  • выпускники имеют отличные результаты и уровень трудоустройства
  • уровень удовлетворения выпускников и работодателей – более 90%
  • колледж предлагает более 200 программ и 63 программы «Co-op»

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