Что я буду изучать?

Organisations today seek talent that understands how global trends, such as digitalisation, globalisation and circular economy, affect their core business, strategy and brand. The Master’s Programme in Marketing prepares students to face these challenges and provides them with the skills and knowledge to drive a global market and customer strategy. As a result, graduates are well-equipped in bringing customer and market insights to strategic decision making of companies competing in global markets.

Objectives of studies

Markets have become truly global, and digitalisation further accelerates the global flow of products and services, breaking barriers for market entry. Digital technologies also revolutionise the ways in which organisations interact with customers and identify customer needs. Thus, organisations must embrace customer-centricity and see marketing as a strategic imperative. Marketing graduates have:

  • A customer-centric view of business. Graduates gain a deep understanding of customer behaviour and consumer culture at large.
  • A strategic approach & analytical skill set. Graduates are strategic thinkers with the ability to connect customer and market insights with strategic decision-making. They learn to apply a variety of methods and data sources to analyse the potential success of marketing activities.
  • Creative problem-solving skills. Graduates approach business and societal challenges from a human perspective and are able to present ideas to address them.
  • Ability to leverage technology. Graduates possess a strong analytical skill set and understanding of how technology can help identify customer needs and improve marketing-related business processes.
  • A strong research skill set. Graduates use methodological tools and apply academic research literature in the area of marketing.

Upon graduating from the Marketing programme, graduates are able to manage, develop and lead the strategic marketing efforts of global organisations.

Специализации

  • Retail marketing
  • Digital marketing
  • Consumer culture
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На каком факультете я буду учиться?

School of Business

Варианты обучения

Очная (2 лет)

Цена
€15,000.00 (1,272,265 руб) за 1 год
Начало обучения

Предполагаемое начало: Сентябрь 2022

Где

Toolo Campus

Runeberginkatu 14-16,

HELSINKI,

Uusimaa,

00100, Finland

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

Applicants should hold a Bachelor's degree equivalent of 180 ECTS credits or more to be eligible to apply. The degree must be of at least three years of full-time studies. The degree from a foreign university must in the awarding country give eligibility for corresponding Master’s level studies. An applicable degree may also be an internationally accredited university level MBA program. English Language Requirements: IELTS (Academic IELTS only) Overall Band Score 6.5 and Writing Band Score 5.5; Pearson Test of English Academic (PTE A) Total Score 59 and Writing Score 50; TOEFL IBT (Internet-based Test) Total Score 92 and Writing Score 22 or PBT (Paper-based Test) Total Score 580 and Writing Score 4.0 or PDT (Paper-delivered Test) Reading 22, Listening 22 and Writing 24; CAE/CPE (CAE = Cambridge Certificate of Advanced English, CPE = Cambridge Certificate of Proficiency in English) - Grades A, B, C.

Для иностранных студентов

Applicants must have an appropriate Bachelor´s degree or an equivalent qualification.

English language requirements

  • IELTS (Academic IELTS only): Overall Band Score 6.5 and Writing Band Score 5.5
  • Pearson Test of English Academic (PTE A): Total Score 59 and Writing Score 50
  • TOEFL: IBT (Internet-based Test) Total Score 92 and Writing Score 22 or PBT (Paper-based Test) Total Score 580 and Writing Score 4.0 or PDT (Paper-delivered Test) Reading 22, Listening 22 and Writing 24
  • CAE/CPE (CAE = Cambridge Certificate of Advanced English, CPE = Cambridge Certificate of Proficiency in English): Grades A, B, C

Требования к IELTS могут отличаться в зависимости от выбранного курса

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