Что я буду изучать?

Strategic marketing plays a decisive role in today’s fast-paced, competitive and digital economy. Brands and products need a unique value proposition that is aimed at a well-defined target market supported by a meticulous understanding of the target customers and ways to resonate with them. This Master's specialisation in Strategic Marketing is tailored to prepare future marketing managers to deal intelligently with the complexities of marketing in the digital era.

⚡️ If travel is a problem due to COVID-19 restrictions, international students can start online in virtual learning classrooms, then go to Germany at a later date and continue studying on-campus.

Contents of the Strategic Marketing (M.A.) programme

In this Master's specialisation in Strategic Marketing, you will develop an in-depth understanding of marketing, brand building and brand management. At the same time, you will learn how to shape marketing strategies using strong marketing intelligence and capitalize on the gamut of digital platforms that are at your disposal. Key modules include:

  • Marketing Strategy
  • Brands and Branding
  • Focus Project
  • Applied Business Intelligence Analytics

Career prospects after graduation

After completing the M.A. programme, you will not only have a strong expertise in strategic marketing, but also outstanding practical skills and leadership potential which will help you distinguish yourself in the job market. Potential future roles include:

  • Senior Marketing Manager
  • Digital Marketing Manager
  • Marketing Director
  • Product Manager
  • Innovation Manager

На каком факультете я буду учиться?

Business Faculty

Варианты обучения

Очная (3 OR 4 SEMESTERS)

Цена
6,500 € per semester plus one-off registration fee
Начало обучения

Предполагаемое начало: Март, Октябрь 2022

Где

Campus Munich

Macromedia University of Applied Sciences,

Sandstraße 9,

München,

Bavaria,

80335, Germany

Очная (3 OR 4 SEMESTERS)

Цена
6,500 € per semester plus one-off registration fee
Начало обучения

Предполагаемое начало: Март, Октябрь 2022

Где

Campus Berlin

Macromedia University of Applied Sciences,

M33 Höfe, Mehringdamm 33,

Berlin-Kreuzberg,

Berlin,

10961, Germany

Вступительные требования

Для иностранных студентов

  • Recognised Bachelor's degree
  • English language proficiency certificate
    - TOEFL (at least 72 out of 120)
    - IELTS (at least 6 out of 9)
  • CV (curriculum vitae)
  • Motivation statement
  • Letter of recommendation (by your lecturer or employer)
  • Personal interview (optional)

Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.

Application deadlines

October start (Winter term)
• 15 Jun: Non EU students
• 15 Aug: EU students

March start (Summer term)
• 15 Dec: Non EU students
• 15 Feb: EU students

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