Что я буду изучать?

This programme is designed to provide extensive academic and professional training to students in integrated marketing communication by blending what used to be separated modes of advertising, public relations, marketing, and new media.

We recruit those who are interested in getting into, or are from the communication industry, including:

  • mass media
  • advertising/PR agencies
  • PR/marketing communication departments of commercial firms
  • information/publicity departments of governmental or non-profit organizations
  • content divisions of Web/multimedia houses

This programme aims at:

  • Educating students for careers in marketing communications and branding
  • Enhancing students skills in constructing communication programs driven from consumer and stakeholder insights
  • Helping students to learn how to leverage technologies and networks to connect consumers with brands through the channels that are most relevant and interesting to them in this technology-driven age
  • Developing students analytical and critical thinking abilities in measuring the results of their communications programs

The MA in Integrated Marketing Communication (MAIMC) is a programme launched by the Department of Media and Communication in the College of Humanities and Social Sciences (CLASS), having the following features:

  • It incorporates marketing, public relations, and advertising, and new media in response to the needs by organizations that increasingly demand for professional integrated marketing communicators.
  • It is one of the few in the world that infuse a heavy component of state-of-the-art technologies, such as a sophisticated e-platform that converges all modes of communication for this integrated degree and an eye-tracking laboratory that provides scientifically based evidence to guide and test graphic, visual and textual communication in integrated marketing communication for designing more effective persuasive messages.
  • It is the first and only MA programme of its kind in UGC-funded universities in Hong Kong.
  • Its curriculum is modeled after leading programs in such university as Northwestern University in the United States.

На каком факультете я буду учиться?

College of Liberal Arts and Social Sciences

Варианты обучения


HK$166,800.00 (1,362,656 руб) за 1 год
HK $5,560 per credit
Дедлайн для заявки

Предполагаемое начало: May 2020


Начало обучения

Предполагаемое начало: Сентябрь 2020


City University of Hong Kong

Tat Chee Avenue,

Kowloon City, Hong Kong, Kowloon

Вступительные требования

Для иностранных студентов

To be eligible for admission, you must satisfy the following General Entrance Requirements:

  • a Bachelor's degree from a recognized tertiary institution or an equivalent qualification in related field
  • preferably have one or more years of work experience in a professional communication area (e.g., integrated communication, advertising, public relations, corporate and public information, marketing communication, web or multimedia production, etc)

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement:

  • Score 550 (paper-based test) or 59 (revised paper-delivered test) or 79 (Internet-based test) on the Test of English as a Foreign Language (TOEFL); or
  • Overall band 6.5 in International English Language Testing System (IELTS); or
  • Score 450 in the new College English Test (CET-6) of Chinese mainland or a pass in the old CET-6 test; or
  • other equivalent qualifications

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