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MSc in Marketing Practice

Ирландская республика


Что я буду изучать?

Programme Overview

The MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.

Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.

Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart.

Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The skills students develop include communication, project management, problem solving, teamwork and client management. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.

The course is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry.

What will I learn?

The teaching approach and objectives of this course are based around Action Learning – students learn by doing throughout the duration of the course and at the service of actual organisations.

  • Learning to manage – students consolidate their prior knowledge of management theory by adopting and applying actual commercial skills.
  • Genuine practical experience is gained as students are cast as “Marketing Advisors”, involving a professional assignment to be delivered to a client.
  • An understanding of the marketing challenges faced by a variety of different organisations, from start-ups and non-profits through to multinational organisations.

How will I benefit?

  • Students gain a globally recognised Masters degree from Ireland’s leading graduate business school.
  • Real work experience is gained with clients from a range of industries throughout the year.
  • Insight into various industries and roles enables students to find what they are passionate about and interested in.
  • Graduates from the MSc in Marketing Practice are sought after by top marketing-led companies.
  • Graduates benefit from a strong MDP alumni community which creates networking and mentorship opportunities.

Career Opportunities

For graduates leaving the programme, brand management has been a popular career path. However, many graduates have gone into other careers, such as market research and consultancy.

100% of our graduates from this programme were employed after 6 months across a range of industry sectors. (Source: Latest Graduate Outcomes Survey)

Potential careers for our graduates include:

  • Marketing and Events Executive
  • Brand Executive
  • Corporate Account Executive
  • Customer Intelligence
  • Marketing Coordinator
  • Digital Media Associate

На каком факультете я буду учиться?

UCD College of Business

Варианты обучения

Очная (11 месяцев)

€20,500.00 (1,573,292 руб) за 1 год

*Это примерная цена, проверьте ее в вузе

Начало обучения

11 Сентябрь 2023


UCD College of Business



Republic of Ireland

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

The normal requirement for entry to a Master’s Degree programme is a second class honours degree in a relevant subject. In addition course work and examinations may also be specified by the College at entry; normally these have to be satisfactorily completed in the first year of a Master’s degree programme. IELTS - An average score of 6.5 over all components and a minimum of 6.0 in each band on the Academic Version; A minimum score of 600 in the paper-based Test of English as a Foreign Language (TOEFL PBT), with Test of Written English at 475 +. In the computer based TOEFL, a minimum score of 250 is required. A minimum score of 90 is required in the Internet based TOEFL (IBT).

Для иностранных студентов

Candidates must have an honours degree in Business or another discipline.

The three-stage interview process comprises one individual and one group interview as well as a general intelligence assessment.

Acceptance is subject to demonstration of an aptitude in marketing.

IELTS - A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted; TOEFL: A minimum score of 100 is required in the Internet based TOEFL (IBT) with a score of at least 20 in each section; Cambridge Examinations: English language examinations administered by the University of Cambridge: 185+ on Cambridge English scale (with no less than 175 in each skill and use of English). Acceptable Examinations: Proficiency Certificate, Grade C (i.e. CEFR Level C1 or C2); Advanced Certificate, Grade C (i.e. CEFR Level C1 or C2); Pearson English Language Text: Minimum of 65 and at least 59 for each item. English Test for Academic and Professional Purposes (ETAPP): Grade C1 (i.e. CEFR Level C1 or C2); Trinity ISE: Trinity ISE IV (C2) with at least merit in each skill category.

Требования к IELTS могут отличаться в зависимости от выбранного курса


O University College Dublin

Более 9,500 иностранных студентов выбрали для учебы UCD, известный качеством преподавания, исследований и по-настоящему глобальными взглядами.

  • кампус вуза находится в Белфильде, в 5 км от центра Дублина
  • UCD занимает 173 место в списке лучших вузов мира (2022 QSWUR)
  • преподавание и обучение UCD признано на мировом уровне
  • вуз предлагает стипендии для иностранных студентов

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