Что я буду изучать?

Learn relevant skills that employers want

Marketing communication is a relatively new area of specialised expertise. But employers increasingly recognise that leveraging various channels for communicating and interacting with customers is essential to their success.

What is it Like?

The Marketing Communication major in the Bachelor of Communication is the study of messages and related media used to communicate with customers. You will examine areas such as consumer behaviour, strategic marketing management and public relations. You will also conduct a marketing consultancy project for a 'real-life' firm, allowing you to gain an in-depth understanding of how marketing strategy can be applied in different organisations.

International recognition

Massey’s communication programmes are only the seventh outside of the US to be recognised by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).

Accreditation means your degree is internationally recognised, making it easier to arrange a student exchange and find employment overseas.

Varied career path

The breadth of learning at Massey means that you will have many different options for career paths in business, government or in community organisations.

Become a critical thinker

Massey University takes pride on its graduates’ skills in critical thinking. The insights you develop with us open up new avenues to identifying target consumers and to measuring the effectiveness of your marketing campaigns. Massey encourages you to develop your analytical, ethical and independent thinking, and your understanding of how marketing communication works with other disciplines.

We’ll teach you about powerful marketing communication tools like direct marketing, sales promotion, advertising, personal selling, publicity, and public relations, along with social marketing.

Learn from the best

You’ll learn about cutting-edge practice in the industry. Many Massey teaching staff have substantial private-sector or consulting experience, helping to make Massey’s School of Communication, Journalism and Marketing one of Australasia’s leading marketing schools.


Marketing communication roles are varied and creative, and your qualification will open the door to many different career paths.

Marketing communication roles feature in numerous companies in government, the community, and the private sector.

You can specialise in a particular element or go into a more general role. You may begin working on elements of marketing under direction from your manager. As you progress you may advise managers and leaders on marketing communication strategy and in time, lead the marketing communication team.

Tertiary-level teaching also features growing opportunities. You’ll be able to utilise the reputation of Massey’s Bachelor of Communication marketing major. Previous staff and graduates from Massey’s marketing group have gone on to be Professors or Heads at eight leading universities in the UK, Hong Kong, Malaysia, Australia and New Zealand.

Major requirements: A major consists of 120 credits in Marketing Communication.

На каком факультете я буду учиться?

School of Communication, Journalism and Marketing

Варианты обучения

Онлайн/дистанционно (3 лет)

NZ$25,540.00 (1,040,893 руб) за 1 год

*Это примерная цена, проверьте ее в вузе

Дедлайн для заявки

1 May 2020


Начало обучения

24 Февраль 2020, 13 Июль 2020

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

English Language Requirements: IELTS - 6.0 (no band less than 5.5); TOEFL iBT- 80 overall (min 19 in Writing); PTE Academic - 50 Overall (min 42 in communicative skills); Cambridge English - 170.

Для иностранных студентов

Students must have successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the Academic Admission Requirements by Country.

Students from a country where English is not the first language, must obtain a minimum English Language competency level.

  • IELTS score of 6.0 (no band less than 5.5)
  • TOEFL iBT score of 80 overall (min 19 in Writing)
  • PTE Academic score of 50 Overall (min 42 in communicative skills)
  • Cambridge English score of 169 overall and all bands 162 or better

Найдите ближайший к вам IELTS центр и узнайте даты тестирования

Требования к IELTS могут отличаться в зависимости от выбранного курса

Варианты подготовительного обучения

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Университет Мэсси находится на переднем крае науки и даёт учащимся первоклассное образование.

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