Bachelor of Communication Studies - Public Relations Major

Auckland University of Technology

Study public relations at AUT and embark on an exciting career where every day promises to be different. Get real PR experience and make industry connections during your studies. A PR career could be organising top-level celebrities to promote an exotic resort, working with an international health organisation to communicate disease prevention in a developing country, briefing business leaders on a company merger, or lobbying the government to change regulations on behalf of a charity.You'll learn from lecturers who have industry and academic expertise with a national and global outlook. Their strong industry connections mean that as a public relations student you have the opportunity to go on industry field trips and gain paid PR experience during your degree. Youll explore topics like reputation management, relationship management, strategic communication, communication in a business environment, sponsorship and promotion, internal communication, persuasion and negotiation, social media strategies and moral philosophy.

Faculty of Design and Creative Technologies