Что я буду изучать?

The fashion and luxury industry has played an important role in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity, this program prepares students for the projection of a brand. With elements such as advertisement strategy, communication skills and innovative thinking, students are given an in-depth insight into how to effectively manage and position a unique brand.

Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Career Options

The Master in the Fashion & Luxury Business provides students with the skill set needed to manage prestige brands. Graduates of this master may be interested in the following careers.

Fashion & Luxury PR Specialist

Fashion and luxury PR specialists are responsible for building positive relations with a brand’s clients, endorsers and media, among others. Their duties will include maintaining good press relations, arranging interviews with media, managing relationships with celebrities and opinion leaders, event management, creating look-books and organizing gifts for opinion leaders and VIP clients, among others. They will focus on maintaining the differential image of the brand and ensuring that the brand messages are aligned.

Professionals in this field are skilled written and oral communicators with excellent interpersonal skills. They are highly organized.

Fashion Retail Buyer

Fashion retail buyers decide on the fashion goods that a store will sell. They analyze trends, forecast sales, manage stock levels, negotiate prices and schedule transport, among others, to ensure that sales outlets are stocked and priced correctly. An understanding of company culture and store positioning as well as knowledge of customer preferences and market and consumer trends are key to success in this position. Negotiation for cost efficiency is a key part of this role.

Fashion retail buyers are excellent negotiators. They have a deep understanding of supply chain as well as consumer knowledge and fashion trends. Financial knowledge and skills in planning are needed.

Brand Manager in the Luxury Sector

Brand managers in the luxury sector are key to maintaining and evolving a brand’s premium positioning and to satisfying its exclusive target audience. These professionals will create and implement the brand’s strategy and develop actions to ensure its fulfillment. Their tasks include selecting high-end merchandise for promotions, market research, creating written and visual content in line with the brand’s heritage, advertising, developing offline activities to engage with the target audience and exclusive brand loyalty actions. They will work with designers to select star products to represent the latest collection, among others. Social media skills are key in this sector.

Social Media Specialist in Luxury

Social media specialists are responsible for posting across social media channels and maintaining top-of-mind awareness of the brand with its passionate followers. These professionals aim to generate engagement with the audience and to make brand news and novelties known. These professionals are key figures within the luxury industry. They will help strengthen a brand’s image through appealing copy and visuals and generate emotion through consumer engagement. To optimize campaigns, social media specialists will analyze results through analytics and recommend and implement improvements.

Варианты обучения

Очная (1 год)

Цена
€13,800.00 (1,240,340 руб) за 1 год

*Это примерная цена, проверьте ее в вузе

Начало обучения

27 Сентябрь 2021

Где

EU Business School

EU Barcelona,

Diagonal Campus, Diagonal 648 bis,

Barcelona,

08017, Spain

Очная (1 год)

Цена
€28,800.00 (2,588,535 руб) за 1 год

*Это примерная цена, проверьте ее в вузе

Начало обучения

27 Сентябрь 2021

Где

EU Geneva

Rue Kléberg 6,

Geneva,

1201, Switzerland

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

1 certified copy of bachelor's degree and transcripts; Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE. Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Для иностранных студентов

1 certified copy of bachelor's degree and transcripts

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Требования к IELTS могут отличаться в зависимости от выбранного курса

ДОБАВИТЬ В ШОРТ-ЛИСТ

O EU Business School

Опираясь на эмпирическое обучение, EU дает студентам глубокие знания, ценный практический опыт и актуальные, востребованные компетенции.

  • 5 кампусов в Европе плюс образование онлайн
  • подготовительные программы, бакалавриат, магистратура и MBA
  • бизнес-школа с высоким рейтингом и глобальной репутацией
  • многонациональное сообщество, студенты из более чем 100 стран