Что я буду изучать?

The skills required for communication and public relations have been drastically redefined by changes in social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns now that consumers and brands are so interconnected. This program will provide students with the know-how to stay ahead of current trends and to apply the latest technologies and communication strategies.

Note: We are happy to welcome our community back on campus! We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Career Options

The MBA with a major in communication & public relations provides students with business skills as well as advanced knowledge in the communications and public relations arena. Graduates of this MBA program may be interested in the following careers.

Head of Corporate Communication

The head of corporate communication is responsible for an organization’s external communication. These professionals are tasked with writing and editing corporate materials on behalf of top management including press releases on financial information. They ensure that company messages are uniform for coherence and credibility and are key in crisis and reputation management. They may become the organization’s spokesperson and represent top management at events. Marketing and advertising managers may check with this professional to ensure the alignment of messages. Internal communication may also fall under the responsibility of this professional.

These professionals are excellent written and oral communicators with strong interpersonal skills. They are confident presenters.

Fundraising Manager

Fundraising managers are responsible for gathering funds from the public and donors, they have good communication and interpersonal skills. They may contact key figures to fund actions and oversee fundraising activities and volunteers. They will manage strict accounts of money received to ensure that they meet with reporting standards. They are also tasked with writing fundraising applications and bids.

Fundraising managers possess excellent communication, presentation and interpersonal skills. They are highly organized.

Director of Public Relations

Directors of public relations are responsible for creating and overseeing the implementation of strategies to establish, promote and maintain a positive image of an organization. These professionals form relationships with key figures in government, media and the public to ensure that a company has support for its activities. Public relations will monitor public opinion and take action to ensure that it is positive. As opposed to advertising, they will take advantage of an organization’s news and activities to promote the company without payment. Event management may fall within this area.

Media Director

Media directors will ensure the optimal media mix for an organization’s paid advertising activities to achieve the organization’s objectives. In charge of large budgets across off- and on-line media platforms, these professionals plan and select media outlets which best suit the organization’s objectives and target audience. They are tasked with negotiating with media sellers and should have sound analytical skills when defining the media plan and analyzing performance. They will coordinate with the marketing department for advertising materials and to know the key activities to be promoted throughout the year and will report results to management.

Варианты обучения

Очная (1 год)

Цена
€20,850.00 (1,868,341 руб) за 1 год

*Это примерная цена, проверьте ее в вузе

Начало обучения

27 Сентябрь 2021

Где

EU Business School

EU Barcelona,

Diagonal Campus, Diagonal 648 bis,

Barcelona,

08017, Spain

Очная (1 год)

Цена
€37,800.00 (3,387,209 руб) за 1 год

*Это примерная цена, проверьте ее в вузе

Начало обучения

27 Сентябрь 2021

Где

EU Geneva

Rue Kléberg 6,

Geneva,

1201, Switzerland

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

1 certified copy of bachelor's degree and transcripts; Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE. Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Для иностранных студентов

1 certified copy of bachelor's degree and transcripts

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Требования к IELTS могут отличаться в зависимости от выбранного курса

ДОБАВИТЬ В ШОРТ-ЛИСТ

O EU Business School

Опираясь на эмпирическое обучение, EU дает студентам глубокие знания, ценный практический опыт и актуальные, востребованные компетенции.

  • 5 кампусов в Европе плюс образование онлайн
  • подготовительные программы, бакалавриат, магистратура и MBA
  • бизнес-школа с высоким рейтингом и глобальной репутацией
  • многонациональное сообщество, студенты из более чем 100 стран