Что я буду изучать?

Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Through this program, students will develop their creative thinking skills and gain a general understanding of design history and esthetics while learning how to best apply them to business and productive management practices.

Note: We are applying an innovative on-campus hybrid learning approach which prioritizes classes on campus and combines the best of face-to-face and virtual learning. We are offering several on-campus start dates and the opportunity for students to begin online and come to campus later. Alternatively, students can study 100% online.

Career Options

The MBA with a major in design management provides students with fundamental business and managerial skills as well as knowledge of design and its application in business. Graduates of this MBA program may be interested in the following careers.

Account Manager in a Design Agency

Account managers in a design agency act as the bridge between a client and an agency’s design team. Their tasks include discussing briefings with clients, setting fees, overseeing projects and presenting project proposals, among others. With an understanding of the latest design trends and possibilities, an account manager in design management will effectively help both entities fulfill their objectives. These professionals will also be responsible for creating proposals in response to pitches to increase a client portfolio.

Negotiation, interpersonal, business and communication skills, as well as design knowledge, are essential for this position.

Design Manager

Design managers will develop and manage design strategies and ensure that they are successfully implemented through project management. They will oversee design teams ensuring that team members are aware of timings, deliverables and project objectives. They typically work with marketing departments to understand of a project’s objectives and needs. They will know the latest trends in design and communicate them to the team for project incorporation.

Design managers should be creative, innovative and good communicators with strong project management and interpersonal skills.

Brand Consultant

Brand consultants will have an in-depth understanding of business and an organization’s brand. Through analysis and marketing knowledge, these professionals will develop and help marketing teams implement strategies and actions for higher brand impact and results. Their tasks may include packaging design, logo and advertising campaigns, among others. These professionals will have a holistic approach to branding and take business needs into account when making recommendations. They will develop strategic and creative marketing campaigns.

Brand consultants have good communication and presentation skills. They have a creative mindset and are analytical when researching brand needs.

Marketing Manager in the Luxury Sector

A strong brand image and unique positioning are elements of a luxury brand which enable companies to maintain a premium price point and create a unique brand identity. Marketing managers in luxury are responsible for creating and implementing marketing strategies and, as well as budgeting, monitoring sales evolution and reporting, they will design advertising and promotional campaigns to engage with their target. Social media is increasingly important in this sector; visuals are essential to projecting the desired brand image.

Marketing managers in the luxury sector should have a keen eye for detail and excellent social media skills.

Варианты обучения

Очная (1 год)

Цена
€20,850.00 (1,768,448 руб) за 1 год
€6,950 per term

*Это примерная цена, проверьте ее в вузе

Начало обучения

10 Январь 2022, 21 Март 2022, 3 Октябрь 2022

Где

EU Munich

Theresienhöhe 28,

Munich,

MUNICH,

80339, Germany

Очная (1 год)

Цена
€20,850.00 (1,768,448 руб) за 1 год
€6,950 per term

*Это примерная цена, проверьте ее в вузе

Начало обучения

10 Январь 2022, 21 Март 2022, 3 Октябрь 2022

Где

EU Business School

EU Barcelona,

Diagonal Campus, Diagonal 648 bis,

Barcelona,

08017, Spain

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

1 certified copy of bachelor's degree and transcripts; Applicants must also meet one of the following: A GPA of 3.0 on a 4.0 scale; A satisfactory score on the GMAT or GRE. Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Для иностранных студентов

1 certified copy of bachelor's degree and transcripts

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Требования к IELTS могут отличаться в зависимости от выбранного курса

ДОБАВИТЬ В ШОРТ-ЛИСТ

O EU Business School

Опираясь на эмпирическое обучение, EU дает студентам глубокие знания, ценный практический опыт и актуальные, востребованные компетенции.

  • 5 кампусов в Европе плюс образование онлайн
  • подготовительные программы, бакалавриат, магистратура и MBA
  • бизнес-школа с высоким рейтингом и глобальной репутацией
  • многонациональное сообщество, студенты из более чем 100 стран

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