Что я буду изучать?

Our award-winning marketing courses have a reputation for teaching excellence. Based within our flourishing Business School you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context. You will graduate as an independent marketing professional, primed with a suite of high-level marketing skills, coupled with the experience and confidence to flourish.

There has never been a more exciting time to be a marketing practitioner; as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.

Why Study BA Honours Marketing

Middlesex University Dubai provides students with the opportunity to achieve an Honours degree in Marketing in three years. A specialist degree in Marketing will provide you with skills that marketing professionals require to manage and market products and services effectively, and meet customer needs, within a globalised and competitive business landscape. The programme is structured to enable students to develop a range of theoretical and practical marketing skills, including; market research, product and service development, (international) marketing strategy, e-marketing, branding, relationship management and promotion. Such knowledge and skills are required to be effective within a professional context. As you are aware, effective marketing is essential to every successful organisation. Our specialist degree trains you to become a professional who can confidently lead and develop innovative marketing campaigns within a globalised business environment.

Programme content

The course is designed to expand knowledge in three pivotal areas of marketing: the behaviour of consumers, marketing research and the management of brands.

In Year 1; you will study Marketing Theory and Practice, Market Intelligence, Personal and Professional Development and the Financial Aspects of Business.

In Year 2 you will focus on Brand Management, Consumer Behaviour, Marketing Research and Entrepreneurship and Small Business Marketing.

In Year 3 you will study three compulsory modules in Marketing Strategy and Planning, E-Marketing and Social Media and International Marketing designed to advance your skills and knowledge to propel your career. You will also be able to choose one option from a wider list of specialist marketing modules including: Direct and Customer Relationship Marketing, Creative Advertising and Promotion and Services Marketing Management.

Future Careers and Employability

Our BA Honours Marketing degree prepares you for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a range of career opportunities in all aspects of marketing including; marketing research, product development, brand management, integrated marketing communications and retailing.

На каком факультете я буду учиться?

School of Business

Варианты обучения

Очная (3 лет)

Цена
د.إ55,700.00 (1,139,759 руб) за 1 год
AED 167,100 for the entire course

*Это примерная цена, проверьте ее в вузе

Начало обучения

Предполагаемое начало: Сентябрь 2022

Где

Middlesex University Dubai

Dubai Knowledge Park,

Dubai,

500697, UAE

Вступительные требования

Для иностранных студентов

Successful completion of the Middlesex University International Foundation Programme (IFP) (equivalent programmes from other Universities/Colleges/Institutes will be considered).

IELTS Academic: 6.0 (minimum 5.5 in each band)

TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading)

Pearson PTE Academic: 51

GCSE/IGCSE/O-Level English (as a first or second language): Grade C or Higher

CBSE/ISC boards/NIOS/All state boards: Minimum grade of 65% in English

International Baccalaureate: Minimum grade 5 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)

West African/Nigerian Curriculum (WAEC/WASSCE/SSSCE): Minimum grade “C6“

Варианты подготовительного обучения

Этот университет предлагает

Middlesex University Dubai предлагает данные программы подготовки по этому предмету
ДОБАВИТЬ В ШОРТ-ЛИСТ

O Middlesex University Dubai

Престижная британская университетская степень и незабываемая студенческая жизнь в динамичном, мультикультурном, уникальном Дубае.

  • первоклассное британское образование в центре Дубая
  • неповторимый, по-настоящему интернациональный опыт
  • помощь в трудоустройстве, отличные перспективы выпускников
  • 5 звезд в государственном рейтинге вузов Дубая

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