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Что я буду изучать?

Our Bachelor of Communication and Media major in Marketing Communication and Advertising (previously known as Bachelor of Communication and Media: Marketing and Advertising), will help you to develop skills in the delivery of coordinated messages about products and services, through various channels, such as television, radio, social media and experiential activities.

You will learn how to research, plan, execute and manage marketing campaigns and acquire skills in issue management, communications technology, product publicity, crisis communication, and media relations. You will gain an understanding of the components of the marketing mix, which will help you devise integrated marketing communication strategies effectively for brands.

Through practical projects, you will learn to critically analyse business and organisational issues in local, national and international contexts and use effective and creative strategies to construct and evaluate campaigns, while developing a strong understanding of the core fundamentals of marketing communications and advertising.

If you are interested in becoming a Graphic Designer, Entrepreneur, Journalist, Marketing Manager or Creative Specialist, then the Bachelor of Communication and Media major in Marketing Communication and Advertising is for you.

Career Opportunities

As a graduate of this program you will be prepared for a range of roles, such as:

  • Digital Marketing Specialist
  • Brand Manager
  • Advertising Executive

Program Structure

To qualify for the Bachelor of Communication and Media (BCM), a candidate shall accrue an aggregate of at least 144 credit points comprising of core subjects, major subjects, electives and final year project.

Accreditation and Recognition

This program is accredited by the UAE Ministry of Education and is fully recognised within the UAE, GCC nations and internationally for further education and employment in the private and public sectors. In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW Australia degree after completion.

Варианты обучения

Очная (4 лет)

د.إ54,810.00 (1,659,903 руб) за 1 год
Yearly Fees: USD $14,922
Начало обучения

25 Сентябрь 2022


University of Wollongong in Dubai

University of Wollongong in Dubai FZ-LLC,

UOWD Building, Dubai Knowledge Park,


20183, UAE

Вступительные требования

Для иностранных студентов

Applicant are required to complete high school studies equivalent to UAE.
IELTS (Academic): 5.0; Internet-based TOEFL: 61; Computer based TOEFL: 173; International paper based TOEFL: 500; Pearson PTE Academic Overall: 42; Cambridge English Advanced Overall: 41


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