Что я буду изучать?

Our MA Advertising and Design provides you with an excellent opportunity to develop skills in design and visual communications whilst allowing you to acquire a comprehensive knowledge and understanding of practices and principles in marketing and advertising.

Taught collaboratively by the School of Design and Leeds University Business School – one of the world’s top 100 business schools – you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain an enhanced understanding of how design can convey a brand message, using a range of software and techniques.

At the same time, you’ll study advertising research and theory in order to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers.

You’ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.

Specialist facilities

The School of Design recently invested over £4 million in new facilities including new laboratories, exhibition areas and student spaces. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There’s also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time.

Career opportunities

This programme will equip you with the knowledge and skills to succeed in a dynamic and expanding sector.

You’ll be a confident strategist, planner, account executive or creative advertiser or designer who also understands the relationship between advertising, brand development and consumers. In addition, you’ll have important skills such as oral and written communication, presentations, research, analysis and commercial awareness.

We’ve designed the programme to prepare you for a range of opportunities working in the creative industries, traditional advertising and design agencies, digital and social media. Alternatively, you may want to explore different elements of advertising and design at PhD level.

Students from this programme have successfully gained employment at both traditional and non-traditional advertising agencies all over the world, and in a wide variety of roles including brand management, marketing and more.

На каком факультете я буду учиться?

School of Design

Варианты обучения

Очная (12 месяцев)

Цена
Информация недоступна

*Посмотреть детали на сайте университета

Начало обучения

Сентябрь 2020

Где

University of Leeds

Woodhouse Lane,

Leeds,

LS2 9JT, England

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

For Postgraduate qualification, students need to have 4 year Bachelors: for courses requiring 2.1 students need to have a GPA of 3.0; for courses requiring 2.2 students need to have a GPA of 2.5. Minimum qualifications include: IELTS (International English Language Testing System) an overall band of 6.5 with no less than 6.0 in each component skill.

Для иностранных студентов

Students need a bachelor degree with a 2:1 (hons) or equivalent qualification. In exceptional circumstances we may also consider people who don’t have a degree, but do have relevant work experience. Students must have an IELTS overall score of 6.5 with no less than 6.0 in each component skill.

Найдите ближайший к вам IELTS центр и узнайте даты тестирования

Требования к IELTS могут отличаться в зависимости от выбранного курса

ДОБАВИТЬ В ШОРТ-ЛИСТ

Об этом университете

Лидский университет – 3-ий в Великобритании по уровню удовлетворенности студентов (согласно опросу Times Higher Education Student Experience Survey).

  • Входит в топ-100 всемирного рейтинга университетов QS (2019)
  • вуз занимает 11-е место в Guardian UK University Guide 2020
  • Один из крупнейших интегрированных кампусов в Великобритании
  • Многонациональность – свыше 9000 иностранных студентов