Что я буду изучать?

The course aims to develop your critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace. With a focus on the creative aspects of marketing, we aim to deepen your commercial insight and understanding of the link between organisations and their customers. While advertising is just one element. While advertising is just one element of marketing, it is nonetheless a vital and huge sector of employment, which requires you to develop specialist skills and knowledge, and is where you can put marketing theories into specific advertising strategies. As well as featuring creative elements, the course will also give you the opportunity to develop your business acumen.

For example, you could have the opportunity to take part in a marketing simulation exercise, which requires you to apply the necessary skills to engage with the media in order to manage a crisis, or to develop a marketing campaign. This course also allows you to critically evaluate theories of cognitive, behaviour and social psychology, which are relevant to understanding the nature and effectiveness of advertising. The course provides learners with a critical understanding of the challenges of managing corporate communications, crisis management and public relations. The course aims to develop your critical understanding of the principles and practice of selling and sales management as a key marketing communications tool in the international marketplace. The course aims to develop skills in advertising and marketing communications management, in order to prepare you to think strategically and respond effectively to future organisational challenges. Graduates of this course can pursue a wide range of career opportunities in marketing or communications agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry. You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Employment Unit, Business Futures, has an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centers.

На каком факультете я буду учиться?

School of Marketing and Management

Варианты обучения

Очная (1 год)

Цена
£15,800.00 (1,302,091 руб) за 1 год
Это фиксированная стоимость

*Это примерная цена, проверьте ее в вузе

Начало обучения

Предполагаемое начало: Сентябрь 2020

Где

Coventry University

Priory Street,

Coventry,

Warwickshire,

CV1 5FB, England

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

Students need to have Bachelors diploma (4 years) with grade C/2.75 or above (equivalent to 2:2 honours in related subject).

Для иностранных студентов

This course requires IELTS of 6.5 in all components.

Найдите ближайший к вам IELTS центр и узнайте даты тестирования

Требования к IELTS могут отличаться в зависимости от выбранного курса

ДОБАВИТЬ В ШОРТ-ЛИСТ

Об этом университете

Иностранные учащиеся из более чем 130 стран составляют порядка 40% студенческого сообщества вуза.

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