Наши Cookies

Мы используем cookies, чтобы обеспечить вам лучший опыт работы с сайтом за счет персонализированного контента, релевантной рекламы и расширенных функций. Нажав «разрешить все», вы соглашаетесь на использование cookies в соответствии с политикой использования cookies. Вы сможете изменить свое решение в любой момент.

Brand Management MA

Великобритания

Что я буду изучать?

Overview

In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands. Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies. Step into this world by studying at Coventry University.

The aim of this course is to prepare you to work in these crucial brand management positions, upon successful completion of the course, in a range of organisations, across a range of sectors. The course will give you the opportunity to be a professional brand management practitioner with the theoretical knowledge, skills and personal attributes to become a leader in your chosen field, upon successful completion, by providing you with contemporary perspectives on brands, brand equity and strategic brand management.

The growing interest in luxury branding is critically analysed in the course, including the theories underpinning the building of a luxury brand. The course also combines current thinking and developments surrounding global brand management, with illustrative examples for you to draw from and a strong focus on branding in an international context.

Course information

Building a successful brand is both an art and a science. In today’s world, brands represent valuable intangible assets, and their creation and nurturing brings considerable challenges to brand managers. By studying MA Brand Management, you will be given the opportunity to gain an understanding of a variety of topics all related to this vital business activity, including the growing area of luxury branding in fashion, jewellery, watches, automobiles and hospitality.

You will explore many transferable skills, important for the workplace, such as how to plan and produce a marketing communications campaign for an organisation, how to produce a brand manual and a crisis management manual. You will also have the opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand.

The course aims to develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation. It is design to present you with theoretical and practitioner-driven methods of brand valuation in order to appreciate the strengths and limitations of the different approaches available to consider tangible and intangible assets.

Career prospects

The MA Brand Management is suited to graduates seeking career development and opportunities in brand management and advertising, both in-house or in agency based roles, upon successful completion. Our course is currently accredited by the CIM, as it is designed to map the CIM’s professional qualifications, which means that straight after successfully completing your degree you can go on to achieve the CIM Professional Diploma in Marketing with exemptions provided for certain modules (additional fees and an application process apply).

На каком факультете я буду учиться?

Faculty of Business and Law

Варианты обучения

Очная (2 лет)

Цена
£18,250.00 (1,357,887 руб) за 1 год
Standard degree Fee is £18,250; full-time with professional experience fee is £22,250.

Это фиксированная стоимость

*Это примерная цена, проверьте ее в вузе

Начало обучения

Предполагаемое начало: Сентябрь 2023

Где

Coventry University

Priory Street,

Coventry,

Warwickshire,

CV1 5FB, England

Очная (1 год)

Цена
£18,250.00 (1,357,887 руб) за 1 год
Это фиксированная стоимость

*Это примерная цена, проверьте ее в вузе

Начало обучения

Предполагаемое начало: Сентябрь 2023

Где

Coventry University

Priory Street,

Coventry,

Warwickshire,

CV1 5FB, England

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

Students need to have a Bachelors Degree. IELTS score of 6.5 overall or equivalent.

Для иностранных студентов

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. This course requires IELTS of 6.5 overall, with no component lower than 5.5. Pre-sessional English is available if required.

Требования к IELTS могут отличаться в зависимости от выбранного курса

ДОБАВИТЬ В ШОРТ-ЛИСТ

O Coventry University

Вуз вошел в шорт-лист на звание университета года Великобритании по версии The Times and Sunday Times Good University Guide 2021

  • Ковентри входит в топ-5 британских городов для студентов
  • рейтинг «5 звезд» QS по качеству преподавания и возможностей
  • вуз обучает 15,000 иностранных студентов из 150+ стран мира
  • Свыше 250 образовательных программ

Оставайтесь на связи