Cosmetics Branding and Promotion - MA

Birmingham City University

If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry.

Your personal programme of study is supported by visits to appropriate cosmetics and beauty industry events or organisations and/or interviews of professionals involved in cosmetics or beauty services promotion.

What's covered in the course?

On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development.

You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.

You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.

By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts.

You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.

Enhancing your employability skills

On the course you’ll experience excellent opportunities for work experience and live industry briefs, giving you practical, professional exposure and an awareness of the challenges and opportunities in the cosmetics sector.

Your research and experience of presenting your work in a professional manner will make you highly aware of current trends, cultural matters and industry practise. You’ll also learn about working in teams and benefit from collaborating across our extensive postgraduate fashion community.

In addition to our expert staff, you will meet a wide range of visitors from the cosmetics industry who will offer insight into current business practices and issues.

Upon completion of this course, you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts. You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.