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Creative Advertising Strategy MSc

Великобритания

2

Что я буду изучать?

COURSE OVERVIEW

In today’s digital world there are more ways than ever to reach out to consumers.

Finding creative solutions to advertising challenges is a sought-after skill. It’s not only about crafting attention-grabbing images and slogans. Your campaigns need to be grounded in advertising theory.

This course will ensure you have the strategic knowledge to support your creative thinking. And, with a range of options for placements and internships, you’ll be well on your way to an exciting career.

A perfect mix

You’ll explore every element of the advertising spectrum, from traditional print-based campaigns to digital media.

This course blends commercial, theoretical and creative units to give you the edge when you start work. Although it’s academically challenging, the practical nature of the course means you’ll be ready to create effective campaigns in various formats and media.

Learn about today’s advertising challenges and discover how to build brands. Specialise further with one of our optional units to develop the skills you need for a career you’re passionate about.

Real-world skills

Your lecturers are experienced advertising experts, sharing real examples to bring the theory to life. With our enviable network, we bring in some of the industry’s leading figures as guest lecturers.

Test your new knowledge on units like the live client brief. Or, spend a year in industry to gain vital experience with real-life projects. Blend your creative skills with strategic awareness to create campaigns that get results.

FEATURES AND BENEFITS

  • Chartered Institute of Marketing (CIM) accreditation – this course is CIM accredited and allows you to work towards a CIM qualification. We also organise special events with the CIM.
  • Agency experience – go on ‘immersion day’ visits to agencies in Manchester to understand how every element of marketing works together.
  • Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
  • Work with clients – work on a live client brief as part of your course. Choose to undertake an internship to fully immerse yourself in the world of creative advertising.
  • International recognition – this course shares content, including core units and activities, with our MSc Marketing which is ranked in the QS World University Rankings 2022 for Masters in Marketing.
  • Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
  • Bringing lectures to life – our team are all experienced marketers. They draw on their own experiences to show you how theory relates to practice.
  • Marketing network – hear insights, get advice and meet the experts from agencies like Seventy7, Use.Space and Wavemaker, at guest lectures and events.
  • PlayStation Career Pathways Scholarship – we have a joint initiative with Sony Interactive Entertainment to provide scholarships for students from Black, Asian and Minority Ethnic backgrounds on creative and digital degree courses.

На каком факультете я буду учиться?

Marketing Retail and Tourism

Варианты обучения

Очная (1 год)

Цена
Информация недоступна

*Посмотреть детали на сайте университета

Начало обучения

Сентябрь 2023

Где

Manchester Campus

Oxford Road,

Manchester,

Greater Manchester,

M15 6BH, England

Очная (2 лет)

Цена
Информация недоступна

*Посмотреть детали на сайте университета

Начало обучения

Сентябрь 2023

Где

Manchester Campus

Oxford Road,

Manchester,

Greater Manchester,

M15 6BH, England

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

4 Year Honours Bachelor Degree, subject to obtaining a minimum CGPA. If applicants have a Bachelor degree without Honours a Master's Degree will be required as applicants must have previous exposure to research/thesis writing. IELTS (Academic) - 6.5, with no component below 5.5, TOEFL IBT - Overall score: 89 with no individual test score below: Listening: 17, Reading: 18, Speaking: 20, Writing: 17.

Требования к IELTS могут отличаться в зависимости от выбранного курса

ДОБАВИТЬ В ШОРТ-ЛИСТ

O Manchester Metropolitan University

Manchester Metropolitan входит в топ-200 мировых вузов моложе 50 лет (по данным рейтинга THE Young University Rankings 2020).

  • Один из крупнейших британских вузов обучает 34.000+ студентов
  • Manchester Metropolitan инвестирует £400 млн в свое развитие
  • Партнерские связи с ведущими компаниями мира

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