Graphic Design BA (Hons)

University of Edinburgh

Graphic design at Edinburgh involves: * balancing project guidelines with personal expression * the interchange of traditional and contemporary technologies **Our approach**Graphic design must: * challenge the status quo * cross boundaries * think backwards from the future * develop powerful and novel solutions Designers should be: * observant * culturally, ethically and historically aware * open * understanding * receptive At Edinburgh College of Art (ECA) we encourage bold, lateral thinking and understanding of process, technique and business. Through intense, sustained involvement with the design process, we support you in producing a design that is: * innovative * emotive * enduring * aesthetic **Design and Screen Cultures**Design and Screen Cultures courses will be integrated with your practical studio work. These give you a contextual and theoretical understanding of contemporary design.

Edinburgh College of Art