International Marketing MBA


Что я буду изучать?



Develop a range of multidisciplinary marketing skills as well as your ability to think and work strategically, to prepare for a high-flying career in international marketing and business. This course will equip you with the leading theories and concepts of strategy, leadership, finance, along with specialised knowledge in marketing management, creativity and brand communications, and digital marketing.

This course can be offered on a part-time basis. Whilst we would like to give you all the information about our part-time offering here, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. The number of full-time contact hours may vary from semester to semester, however, on average, it is likely to be around 12 contact hours per week. The contact hours may be made up of a combination of face-to-face teaching, individual and group tutorials, and online classes and tutorials.

This course takes a globalised approach to the curriculum, placing your learning in the context of international challenges, opportunities and regulatory frameworks. It should prepare you for working globally, whether overseas, or for a multi-national, or for a firm which trades internationally. You will have the opportunity for an international field trip, and you could also arrange to do either a consultancy project or an internship2 (as part of your final major project) overseas. You may benefit from studying alongside a typically international cohort of students, learning from the perspectives they bring while developing your own ability to work cross-culturally.

On successful completion, you should be able to: Describe the impact of external forces on marketing and business – such as legal systems; corporate governance; and ethical, economic, environmental, social and technological change issues. Develop intelligent, well-informed and creative marketing strategies which target particular groups and in pursuit of a set of organisational goals. Develop international markets for resources, goods and services, taking into account the expectations of customers and other stakeholders

На каком факультете я буду учиться?

Business Studies

Варианты обучения

Очная (1 год)

£22,550.00 (2,693,824 руб) за 1 год
Это фиксированная стоимость
Начало обучения

Январь 2024, Май 2024


Coventry University London

109-117, Middlesex Street,


E1 7JF, England

Вступительные требования

Для иностранных студентов

An honours undergraduate degree (minimum 2.2) in a relevant academic discipline (e.g. Marketing, Business and Management). An IELTS of 6.5 overall is required for this course.

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