MA Marketing Communications

Bournemouth University

Develop insights into the latest techniques of marketing communications research and practice. You'll be equipped with knowledge and skills allowing you to meet the ever-changing industry challenges while influencing ethical and sustainable marketing.

Why study MA Marketing Communications at BU?

• Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective
• Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling
• Develop insights into the latest techniques of marketing communications research and practice
• Benefit from strong industry connections with relevant professional bodies in the UK
• Gain professional qualifications through the CIM Graduate Gateway with exemptions once you’ve completed your course
• Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field.

Careers

This course will prepare you for a career in advertising, marketing, public relations, branding or any other marketing communications related field. As a graduate of this course you will:

• Be equipped with the knowledge, skills and insights to contribute effectively as strategic practitioners or research practice
• Acquire appropriate relevant transferable skills that will contribute to successful practice in the workplace
• Be well-versed in a number of pervasive issues that shape and set the parameters for contemporary marketing communications practice
• Be able to develop, implement and evaluate effective marketing communications programmes responsibly.