Marketing and Advertising with Professional Placement Year BSc (Hons)

Kingston University

**Reasons to choose Kingston**- You’ll experience how marketing and advertising work in today’s rapidly changing environment by working on real-life project briefs from client organisations.- When you graduate, your hands-on experience and career skills will help you stand out from other job seekers.- You’ll gain more than just a degree. The structure of the course enables you to earn a professional qualification from the Chartered Institute of Marketing (CIM). **About this course**If you aspire to a career in the fun, dynamic, fast-moving world of marketing or advertising, this is the course for you.The course is designed in consultation with leading industry experts, bringing together the latest theories and practices in marketing. You’ll explore the role and function of contemporary and digital marketing in modern business, so when you graduate, you’ll be at the edge of the job market with the knowledge and skills employers seek.You can gain hands-on marketing experience through an internship or develop your skills as a consultant by working in a team on a live project. Another option is to delve into entrepreneurship and create your own start-up with support from the Business School.**Sandwich Year**This course has a sandwich year which takes place between Year 2 and your Final Year. During this sandwich year, you will take a placement within a business setting, ensuring you gain essential experience to add to your CV and help you secure a graduate job.**Future Skills**Embedded within every course curriculum and throughout the whole Kingston experience, Future Skills will play a role in shaping you to become a future-proof graduate, providing you with the skills most valued by employers such as problem-solving, digital competency, and adaptability.As you progress through your degree, you'll learn to navigate, explore and apply these graduate skills, learning to demonstrate and articulate to employers how future skills give you the edge.At Kingston University, we're not just keeping up with change, we're creating it.**Career opportunities**This course meets the needs of the continuously evolving careers in marketing and advertising, including brand and marketing communications managers, market researchers, media planners and buyers, account executives, copywriters, as well as advertising and social media managers. Many graduates progress to postgraduate study.

Department of Strategy Marketing and Innovation