Marketing and Consumer Psychology MSc



Что я буду изучать?

Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communication messages.

On this MSc, you will learn to:

  • evaluate the theories, concepts, tools, and models used in marketing practice and understanding consumer decision making
  • apply consumer psychology theories to interpret consumer behaviour
  • use analytical skills to assess the choices consumers make
  • make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies.

You will benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School.

Your studies culminate in a research project that bridges marketing and psychology. On graduation, you will be prepared for a range of careers - whether you want to work in marketing or apply psychological theories to the business world.


Our Marketing and Consumer Psychology MSc prepares you for a range of careers – from marketing to applying psychological theories to the business world. This may include:

  • marketing research and customer/client insights
  • marketing, media, and advertising
  • branding, products, and merchandising
  • management, HR, client/account management
  • entrepreneurship

На каком факультете я буду учиться?

Business and Management

Варианты обучения

Очная (1 год)

£25,000.00 (2,947,418 руб) за 1 год
Это фиксированная стоимость

*Это примерная цена, проверьте ее в вузе

Дедлайн для заявки

1 August 2024

Начало обучения

23 Сентябрь 2024


University of Sussex

Sussex House,


Brighton & Hove,

BN1 9RH, England

Вступительные требования

Для студентов, проживающих в Соединенных Штатах

Students need to have IELTS (Academic) Higher level (6.5 overall, including at least 6.0 in each component). TOEFL (iBT) Higher level 88 overall, including at least 20 Listening, 19 in Reading, 21 in Speaking, 23 in Writing.

Для иностранных студентов

Degree requirements: You should normally have an upper second-class (2.1) undergraduate honours degree or above. Subject-specific requirements: Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing. English Language Requirements: IELTS (Academic) Standard level (6.0 overall, including at least 5.5 in each component); TOEFL (iBT) - 80 overall, including at least 17 in Listening, 18 in Reading, 20 in Speaking, 17 in Writing.

Требования к IELTS могут отличаться в зависимости от выбранного курса


O University of Sussex

Сассекс – это образование мирового уровня, это незабываемые студенческие годы в замечательном Брайтоне у моря, превосходные перспективы выпускников.

  • 21-е место в стране и 151-е в мире в рейтинге Times 2022 года
  • научная репутация университета, отличные возможности карьеры
  • инвестиции в инфраструктуру, высокое качество жизни студентов
  • великолепный кампус и глобальное, доброжелательное сообщество

Оставайтесь на связи