MSc Business Analytics

University of Exeter

Overview

• Become skilled in supporting managers to make data driven decisions about the daily running of a business through analysis of data from social media and marketing as well as using techniques in optimisation and forecasting.
• This flexible programme with strong theoretical foundations suits those looking for a career in business analytics as well as those wishing to go on to study a PhD.
• The basis of our course ensures you have an excellent understanding of business analytics, basic programming and mathematics skills alongside expertise in presenting and communicating data to managers.
• You can choose from modules in areas such as Marketing Analytics, Strategic & HR Analytics, Operations Analytics, and Environmental Analytics enabling you to curate a degree that supports your career aspirations.
• Your employability skills will be enhanced throughout the programme, finishing with a Business Project module using real data to address a real organisational problem.
• High achieving students have the opportunity to apply for the Quantitative Techniques for Economics and Management (QTEM) programme which includes an internship and semester abroad.