MSc Creative Advertising

Edinburgh Napier University

Overview

The most successful course in Scotland for budding creatives. We teach practical skills and an understanding of the industry required for a career in advertising.

The world of advertising is fuelled by bright minds and creative thinkers. It generates millions of messages that reach consumers via an ever-increasing number of channels.

There are around 14,000 people employed in UK advertising, yet at its heart, only some 8% of employees are what are known as ‘creatives’. These are the art directors, copywriters and planners who are the creative powerhouse of the industry.

This course has been developed in collaboration with the Scottish Institute of Practitioners in Advertising (IPA) and is taught by leading practitioners.

orials. You’ll be given a summative grade at the end of each trimester.

Careers

Creative directors and other senior industry professionals have a strong interest in the course and are always keen to discover new talent. Industry-driven projects will expose you to employers and generate a valuable set of creative ideas that will enhance your portfolio.

Recent graduates have developed interests not only in creative careers but also in planning, account management and media planning/buying - 75% of our graduates have found work in the advertising industry.

Course details

You’ll learn the best way to present your ideas and how to work collaboratively and individually as you create advertising across a variety of media, including print, TV, radio, outdoor and online.

Some live briefs are supported with visits to advertising agencies and we have a field trip to Speyside to research whisky production and marketing.

Your critical evaluation skills will also be developed as you explore the theories behind successful advertising campaigns and critique your own and others’ work.

Students have in recent years won “Yellow and Black Pencils” in the D&AD New Blood awards and medals in the IPA Awards Scotland. We have won Gold awards in International Competitions too.

Careers

Creative directors and other senior industry professionals have a strong interest in the course and are always keen to discover new talent. Industry-driven projects will expose you to employers and generate a valuable set of creative ideas that will enhance your portfolio.

Recent graduates have developed interests not only in creative careers but also in planning, account management and media planning/buying 75% of our graduates have found work in the advertising industry.