MSc International Fashion Marketing

University of Manchester

The International Fashion Marketing programme is one of three MSc Fashion Business programmes. Depending on your career aspirations and personal interests, we recommend that you also consider our MSc in International Fashion Retailing and our MSc in International Fashion Retailing (Entrepreneurship and Innovation).On all these courses you will develop your skills for research, cirtical thinking, analysis, problem solving and effective communication in the context of fashion business.International Fashion Marketing is a good option if you are interested in advertising, promotions, brand management and any other aspect of marketing. In contrast, International Fashion Retailing focuses more on retail, sales, and operations management. The further option is International Fashion Retailing (Entrepreneurship and Innovation) which is similar to International Fashion Retailing but emphasises how change and innovation can be managed within organisations and is also designed for those who wish to start their own business. Please note: you should only apply for one of these Fashion courses.The International Fashion Marketing master's course applies marketing theory to practice within the fashion industry. You will explore the key developments impacting on markets and consumers and issues related to the global fashion industry.

Department of Materials