B.A./B.S. in Advertising

University of Idaho

Inform. Persuade. Remind.

From billboards to television to social media, advertising is everywhere. Some ads are funny. Some are serious. And some are simply informational. Whether they make us laugh, cry or turn the channel, most advertising aims at doing two things: to tell you about a product or service; and to influence you to buy it.

In today’s evolving media landscape, advertising professionals must be more creative and strategic than ever. In this program, you will develop a versatile set of skills in writing, promotion, business, marketing, graphic design and digital media. You will study all aspects of advertising, from concept development to production to media planning and buying.
As an advertising major, you will have the chance to practice your skills and create advertising campaigns for real-world clients. With this degree, you may become a/an:

• Advertising agency executive
• Sales representative
• Branding manager
• Account manager
• Marketing and communication specialist
• Promotions manager
• Public relations specialist
• Creative director
• Integrated marketing specialist
• Political consultant or campaign manager
• Copywriter