BA in Sports Communication and Media

Sacred Heart University

Sacred Heart’s BA in sports communication & media provides a combination of hands-on production with challenging history and theory courses designed to blend the study and practice of sports media.

Why Earn Your BA in Sports Communication & Media from Sacred Heart?

Students in the sports communication & media (SCM) program at Sacred Heart receive intensive training in the art and craft of digital storytelling across multiple platforms from traditional television to contemporary social media. Sports communication & media majors will graduate prepared for careers as responsible media professionals with well-developed critical thinking skills. SHU is located in the geographic center of the sports media industry, and students are supported by experienced faculty with industry connections, which provides students with exciting internship opportunities at nearby sports media companies such as ESPN and NBC Sports.

Benefits

• Located in the geographic center of the sports media industry
• Connections to industry leaders
• World-class professional facilities
• High-value practicum experiences and numerous internship possibilities
• Full-time faculty with a wealth of experience in the sports media industry
• Alumni network from major sports media companies

Learning Outcomes

Students in the SCM program develop a theoretical, aesthetic and historical understanding of the sports communication field, and will acquire the knowledge and technical skills necessary to pursue careers in the digital world of the sports media industry.

• Apply analytical methods to be active, critical consumers of sports communication messages
• Analyze ethical issues relevant to the production and distribution of sports communication messages
• Analyze the relationship between sports communication, democracy, and society
• Communicate and integrate ideas in written form
• Communicate and integrate ideas in multimedia form
• Demonstrate skills for creating sports communication and media related productions, promotions, or events

Career Outlook

The sports industry has shown dynamic growth over the past five years, and is projected to reach over $83 Billion by 2023 in North America alone. Sports communication & media graduates pursue careers across the sports media industry in a variety of roles, including:

• Broadcast journalist
• Communications associate
• Media relations coordinator
• Multimedia content?producer
• Public address announcer
• Public relations specialist
• Athletic communications manager
• Sports information manager
• Videographer/editor
• Sports team promoter/publicist
• Sports writer
• Television/radio broadcaster