Bachelor of Business Administration (B.B.A.) in Marketing

University of Akron

The Marketing major at the College of Business helps students develop skills so they can create committed customers through product development, branding, customer service, distribution, pricing, and promotion. The curriculum addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information.

A key element of our program is the “Professional Experience” which is designed to ease your transition from academics to industry. All marketing management majors will participate in the Marketing Capstone course which will allow you to consult with a major firm in the region. You will also choose between a marketing internship or three 1 credit courses in our new Professional Workshop program.

Degrees and Preparation
A degree in marketing paves the way for a variety of careers in such areas as:

ecommerce and social media
direct interactive marketing
brand management
customer relationship management
product development and planning
physical distribution and channels
industrial buying
retail buying and merchandising
marketing research