Bachelor of Business Administration in Sport Entertainment Management

University of North Texas

The B.B.A. degree in Sport Entertainment Management (SEM) is your ticket to a dynamic career in the most exciting industry in the world. Strategically and exclusively located in "Sport City USA," this world-class program provides students with unparalleled access to a network of professional teams, leagues and sport entertainment executives.

Why Earn a Sport Entertainment Management Degree?

A specialized curriculum provides students with a direct path to a career in sports entertainment. The degree combines general business courses that introduce students to the skills required to run a business, with specialized sport concentration courses that cover cutting-edge business practices.

Informed in real-time by the professional sport ecosystem in Frisco, Texas, the BBA SEM degree is grounded in a transformative and ever-evolving curriculum that develops industry thought leaders poised to create opportunity in the sport entertainment industry.

The SEM program maintains formal partnerships with the Dallas Cowboys, the PGA of America, and Stadia Ventures and is supported by an advisory board with top executives from the Texas Rangers, Dallas Mavericks, FC Dallas, the Dallas Sports Commission, Learfield, Topgolf, Texas Motor Speedway and numerous minor league franchises throughout the Dallas-Fort Worth metropolitan area. These connections provide students with unparalleled networking opportunities.