Bachelor of Science in Business Administration - Marketing

Valparaiso University

Valpo’s College of Business offers more than theoretical knowledge; students graduate with practical experience that makes them highly desirable in even the most competitive job markets. Marketing majors at Valpo participate in real-world marketing projects, conducting team research and developing strategies for Valparaiso and nearby communities, businesses and organizations, and departments of the University. All College of Business majors begin with two core groups of courses:

• The General Education Core (56 credits)
• The Business Core (38 credits)

Major Requirements for Marketing

• IDS 340 Statistics for Decision Making 3 credits
• MKT 310 Marketing Research 3 credits
• MKT 320 Sales Management 3 credits
• MKT 330 Buyer Behavior 3 credits

International Business Requirement

• MKT 430 International Marketing 3 credits
• MKT 470 Marketing Strategy and Policy 3 credits