Our flexible Master of Science in Hospitality and Tourism Data Analytics is offered in face-to-face and online formats. By gaining an in-depth understanding of data — learning how to collect, analyze and interpret information to gain insight and make decisions — you'll be able to improve guest experiences, increase customer loyalty, generate revenue and identify new marketing opportunities in your industry.
Why Earn a Master's in Hospitality and Tourism Data Analytics?
Our courses are taught by knowledgeable and supportive faculty members with diverse educational and professional backgrounds. Faculty are actively involved in research involving data analytics, hospitality and tourism operations, legal and regulatory aspects, marketing of hospitality and tourism services, sustainability, information technology and global consumer issues impacting the hospitality and tourism industries.
As a student in our program, you'll be tasked with solving complex problems, communicating effectively and creating new business strategies.
Graduate coursework in areas such as research methods and applications, consumer theory, global tourism, restaurant development and hotel operations will prepare you for an in-demand career in hospitality, tourism, research, consulting or academia.
Январь 2026
University of North Texas
1155 Union Circle #311277,
DENTON,
Texas,
76203, South, United States
Май 2026
University of North Texas
1155 Union Circle #311277,
DENTON,
Texas,
76203, South, United States
Applicants holding a bachelor’s degree, its equivalent from a regionally accredited institution, or a three year bachelor’s degree that meets the vetting criteria of a reputable evaluation agency, are eligible to apply for admission to UNT graduate study.
English Language Proficiency: Minimum TOEFL score requirement is 79; Minimum IELTS score is 6.0; Minimum PTE score is 53.
Требования к IELTS могут отличаться в зависимости от выбранного курса